The marketing and promotion of current releases should not be the exclusive domain of young artists and bands. Often the release of new music by legacy artist is an afterthought to never ending business of touring. Our approach for legacy marketing is to provide overarching strategy for not just a single release but build a plan that can incorporate multiple releases and enhance the power of touring for our legacy clients.
We work with our label and management partners and offer fresh perspective and insight to the marketing and imaging of our clients that can include A&R, video concepts, band imaging as well connecting relevant marketing partners and platforms. Legacy artists have a long history and culture associated with years of dedication to their art and we seek to bring current relevance to each project. We look to invigorate the base and engage new fans.
We can work on three, six, twelve and twenty four month campaigns through multiple releases. The cost effectiveness in thinking in longer terms is that once the promotion marketing machine is turned on the need to build on and feed the fans provides many more opportunities for success. We are not reinventing the wheel but we are more diligent in maintaining the brand and providing oil and servicing where needed.