Mars Music Radio Services Provides individualized and specialized radio campaigns that target Triple-A, Major Non-comm and Modern Rock Radio, as well as, Active Rock formats. Radio campaigns require a significant time commitment and varied resources, and therefore, not every artist and project is best served by a traditional set up and GO promotion campaign. Also, not every radio campaign has the same objective. We work with our artists and partners to tailor our radio campaigns to focus on touring, build a foundation where the objective is to upstream or to elevate a profile to determine hit potential.
MARS MUSIC
MARS MUSIC RADIO Services seeks to develop projects over a longer timeline, while taking guided steps to educate programmers as marketing and social activity is just beginning. We build on early programmer interest, work to convert that enthusiasm into local support and spread that story to other.
MARS MUSIC RADIO Services provides independent labels with an experienced national promotion department that enables their clients to develop their roster at radio, where we can then provide a high level of service for a fraction of the cost. We are also able to develop targeted tour campaigns engaging radio play and strategies for developing artists to upstream to major labels.
MARS MUSIC RADIO Services has successfully executed upstream, tour support and awareness campaigns that add value and achieve overarching goals. In addition, we have a track record in pitching and securing national and local song features from broadcast radio chains, as well as, in targeting Alternative Specialty Programmers.
Mars Music Radio Services specialized support team includes major label executives Lisa Cristiano & Bob Divney whose collective experience and relationships can engage the decision-makers at broadcast and SiriusXM radio platforms.
Bob Divney
Bob has spent three decades in the business of music and has worked in all areas of the Music Business; from music retail to sales marketing, from music distribution to video production and from radio promotion to artist management. As a VP of promotion, for Warner Music’s Reprise Record and VP of Promotion/Artist Manager at The Firm and General Manager of Adrenaline Music Group, Bob has worked closely with a diverse roster such as Green Day, Depeche Mode, The B-52’s, KoRn, Audioslave, Michelle Branch, Staind, Faith No More, The Doobie Brothers, Oren Lavie and The Barenaked Ladies among many others. Bob currently consults artists and independent labels in the areas of marketing, distribution, sales, promotion, A&R and video production.
Lisa Cristiano
Lisa has spent more than twenty five years working in music, primarily radio promotion and marketing. She has built her career at large and small companies alike, including Atlantic Records, SONY BMG, Radioactive, WEA, and enjoyed an outstanding 9-year run as VP at MCA and key player in the label’s revitalization during the mid-Nineties. A guiding force for the teams responsible for the breakthrough success of a long list of artists including The Roots, Sublime, Live, Tool, Blink 182, Semisonic, Fitz and the Tantrums, Lisa has also had the honor of working with musical icons such as The Ramones, Big Star, Big Audio Dynamite and The Talking Heads.
