SERVICES
Broadcast and Satellite Radio Promotion Services
Digital Radio Servicing and Encoding
Release Set Up and Promotional Tours
Tip Sheet Advertising and Direct Advertising
STREAMING MARKETING
Editorial Marketing to Streaming Platforms for Playlisting
[Spotify, Apple Music, Amazon, YouTube, Deezer, and more]
Editorial Marketing to DSPs, Digital Release Set-Up
Song Advertising Targeting Fan Engagement and Discovery
Release Distribution Consulting
MARKETING
Comprehensive Marketing Plan
Project Management for Publicity, Streaming Marketing, Radio Promotion
Social Media Campaigns
Release Advertising
Tour Marketing
RETAIL MARKETING
Independent Retail Coalition Marketing Services [Amoeba Music, Newbury Comics, Bull Moose, Rough Trade,
Waterloo, Electric Fetus, Grimey’s, Park Ave, Zia Records,
Fingerprints, Easy Street Records, Music Millennium, Twist & Shout,
Criminal Records, Dimple Records, Reckless, and many, many more.]
Retail Tour Support
Record Store Day Engagement
Spotlight Advertising Programs
Amazon & Walmart D to C selling and fulfillment
VIDEO CREATION & MARKETING
The Artist Cooperative works with Creative Directors to deliver Music Videos On Any Budget
Comprehensive Video Marketing to Streaming, Syndication and Broadcast Outlets
Best Practices For YouTube Engagement
SMALL CAMPAIGN & SPECIALIZED PROMOTION SERVICES
Specialized Music and Radio Format Consulting
Regional and Format Targeted Marketing & Promotion
Digital Servicing and Format Advertising
CLIENTS and PROJECTS
Boy & Bear; Tetrarch; Andrew McMahon In The Wilderness; Weapons of Anew; Big Head Todd; for KING & COUNTRY; Run River North; Tatum Lynn; PVRIS; Asking Alexandria; Low Cut Connie; LIVE; Genevieve; Jackson Browne; Michael Franti; Jocelyn & Chris; Subline with Rome; FIREROSE with Billy Ray Cyrus; Good Old War; NEEDTOBREATHE; Matt Nathanson; Avril Lavigne; O.A.R.; Tall Heights; Bad Suns; THE DRIVER ERA; David Gray ; Jonathan Davis; Mother Mother; Morrissey; Scars On 45; Steve Lacy; The Veronicas; Goo Goo Dolls; Barenaked Ladies; Terence Ryan; Family Of The Year; Nickelback; Waterboys; Andy Grammar; Guster; The Palms; Dispatch; The Pixies; Passenger; Blink 182; Billy Idol; LP; Sum 41; The Red Jumpsuit Apparatus; Nick Phoenix.
RESOURCES / CHART LINKS
PROMOTION TEAM
RICH GARCIA
Rich has over 30 years of experience in both broadcasting and radio promotion. Rich has been both a regional and national director of promotion for Warner Brothers/Reprise records for 19 years, working with artists such as Alanis Morissette, Green Day, Eric Clapton, Michael Buble, Depeche Mode, Josh Groban, Disturbed, Mastodon, and My Chemical Romance to name a few. He was also the National Director for AAA radio promotion for Reprise Records from 1993 to 1996 working with Wilco, Rickie Lee Jones, Jane Siberry and Neil Young.
ANDREW GOVATSOS
Andrew started out as a concert promoter in northern New England and Eastern Canada. He promoted over 300 shows. He also managed various artists along the way. In 1985, Andrew became the Sponsorship Tour Director with Daryl Hall & John Oates. For the last 25 years, Andrew has been the Northeast promotion person for Reprise Records, Motown Records and Athena Promotion and Marketing. In addition to planning major concert events with Green Day, The Barenaked Ladies, and Guster, Andrew was the architect of the album release day concerts at Boston City Hall Plaza and worked with Green Day on the now famed concert at The Hatch Shell, where over 80,000 people showed up. Andrew has worked with Neil Young, Fleetwood Mac, Green Day, Eric Clapton, Stevie Nicks, Michael Bublè, Depeche Mode, Josh Groban, Disturbed, Alanis Morissette, Mastodon, and My Chemical Romance, to name a few. More recently, Andrew has worked projects with Andy Grammer, Chris Wallace, One Direction, We The Kings, Beyoncè, Dispatch, Calvin Harris, Rita Ora, Steven Page, Big Time Rush, Olly Murs and Chad Stokes. There is no one more connected in the Northeast than Andrew.
BOB HATHAWAY
Bob has been working in the music business for much of his life. Bob got his start working in retail in Chicago while in High School, it was there that he realized working with music was what he was destined to do. While in College at University of Colorado, Bob became a College Rep for CBS Records. Once he graduated, Bob moved west to Los Angeles where he worked retail for a bit, then he landed a job in the infamous Radio & Records mailroom, which led to a job working retail at Macey Lipman Marketing. He built a solid foundation to prepare for his next task which was doing Promotion and Marketing for Warner Bros Records, where he spent the next 23 years of his life. At Warner Brothers Records, Bob spent his first 12 years in the Kansas City/St Louis markets, and in 2001 relocated to his home of Chicago to continue working records at radio. Bob has been instrumental in building the careers of the Goo Goo Dolls, Linkin Park, Red Hot Chili Peppers, REM, Muse, and countless others. Certainly one of Bob’s biggest accomplishments was the role he played in the breaking of the Veronica’s song Untouched a few years ago. Most recently, Bob has been a key figure in the success of Megan and Liz at radio.
KATHIE ROMERO
Kathie started her career as part of the “Founding Team” that built Interscope Records and was responsible for breaking global artists like Marky Mark, No Doubt, Bush, Dr Dre, Snoop Dog, 2PAC and the Toadies. Kathie has also worked at Priority, Artist Direct, EMI, and most recently at Warner’s sister label Reprise Records where she helped break Michael Bublé, Josh Groban and build on the careers of Green Day and Disturbed. Kathie has impeccable relationships in the Southwest markets.
BOB DIVNEY
Bob has spent three decades in the business of music and has worked in all areas of the Music Business – from music retail to sales marketing, from music distribution to video production and from radio promotion to artist management. As a VP of promotion for Warner Music’s Reprise Records, then VP of Promotion/Artist Manager at The Firm, followed by General Manager of Adrenaline Music Group, he has worked closely with a diverse roster of artists.
LISA CRISTIANO / MARS MUSIC SERVICES
Lisa has spent more than twenty-five years working in music, primarily radio promotion and marketing. She has built her career at large and small companies alike, including Atlantic Records, SONY BMG, Radioactive, WEA, and enjoyed an outstanding 9-year run as VP at MCA and key player in the label’s revitalization during the mid-Nineties. A guiding force for the teams responsible for the breakthrough success of a long list of artists including The Roots, Sublime, Live, Tool, Blink 182, Semisonic, Fitz and the Tantrums, Lisa has also had the honor of working with musical icons such as The Ramones, Big Star, Big Audio Dynamite and The Talking Heads.
