“The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.” Hunter S. Thompson

 

CORRECTION: This quote by Hunter S. Thompson got twisted around and was originally penned from a 1988 story in the San Francisco Examiner where Hunter was referring to the TV industry.  That said, it can also apply to the music business.

 

As opportunities and the tools for independent artist to create, distribute and try to promote their art the fog that surrounds the music industry is easy to get lost in now than ever before. As the barriers for independent artist and independent labels have come down, the competition for hearts and ears has increased exponentially.   WE CAN HELP!

 

Every day I see dozens of Digital Service releases with bad information, wrong talking points and not enough boxes checks on what needs to be done before you take a song to radio.  WE CAN HELP!

 

 Many artists and their independent labels are planning song by song and release by release rather than planning for the long term.  WE CAN HELP!

WHAT DOES A HIT SONG ON THE RADIO DO?

Almost 30% of all music played on Spotify is from independent artists, expanding that foundation to broadcast radio can be daunting but we can provide affordable campaigns that can move your music from the internet and impact culture through broadcast radio.  Broadcast radio is still the biggest music discovery platform and the most impactful way to expand your audience that can generate sales, streams, help deliver fans to your shows.  A song on the Billboard Chart becomes a part of the public record and a HIT song adds value to your master and publishing and creates a cultural timeframe for your music that can generate sync placements.

WHAT IS THE PROCESS OF GETTING RADIO STATIONS TO PLAY MY MUSIC?

It starts with the music, by contacting us and sending us a link to your song, we can give you an assessment on what format may best fit your music and if we can truly help you achieve success.  We can also set up a consultation call to discuss your goals and explain the process, cost, and what it takes to have a successful radio campaign.

 

While major labels still dominate radio airplay charts and streaming on Spotify and Apple Music, the internet has opened the doors to independent musicians and artists.  Disintermediation is the elimination of intermediaries between the creators and the consumers or fans, the barriers that have kept independent artists from creating, releasing, marketing, and promoting their music has been removed with a singular exception of getting your song played on the radio, there is no app for that.

I HAVE A RECORD LABEL AND I NEED HELP WITH RADIO PROMOTION!

The Artist Cooperative and Mars Music Services also work with Independent Record Labels, Music Publishers, and Managers. We can augment your marketing and promotion department with our outsourced dedicated staff that can help you compete with the majors.  We have a track record of success in breaking artist and delivering chart success for Passenger, Dispatch, Andrew McMahan PVRIS, Asking Alexandria, Family Of The Year, David Grey, Andy Grammar, The Goo Goo Dolls, Guster, O.A.R., BLINK 182, The Pixies, SWMRS, Steve Lacy, Nickelback, Jonathan Davis, Hall & Oats and Train, Tatum Lynn, For King & Country, The Driver Era, Dido, Jackson Browne, Needtobreathe and many other artists.

WHAT ABOUT STREAMING, DSP PLACEMENTS or MANAGE MY RELEASE!

The Artist Cooperative can also consult with you and help you execute and achieve success with streaming campaigns at Spotify and YouTube as well as build engagement through your social platforms.  We can further help you set up and execute your album or EP release build a marketing plan and manage your project from setup to release and beyond.

 

Contact us now, HERE:  We look forward to hearing your music and sharing what we know.  The Artist Cooperative

LATEST NEWS


FOLLOW US