CLIENTS INCLUDE
AlvvaysAsking AlexandriaBad SunsBarenaked LadiesBig Head ToddBilly Ray Cyrus & FireroseBlink 182BMGBoy And BearJackson BrowneCirca WavesEric ClaptonColony HouseDe La SolDispatchThe Driver EraENCI RecordsFamily Of The YearFlorFor King & CountryMichael FrantiNoel GallagherThe Goo Goo DollsDavid GrayGusterThe Joy FormidableSteve LacyAvril LavigneLovelythebandThe MaineAndrew McMahonNeed To BreatheNettwerk RecordsO.A.R.The PalmsPassengerPepper[PIAS]PixiesPVRISJay PuttyRed Jumpsuit ApparatusRCAJobi RiccioSlightly StoopidSublime with RoamSum 41TetrarchThe UsedVacationsWaterboysWhite ReaperYep RocJenny Owens Youngs
THE ARTIST COOPERATIVE
The Artist Cooperative can be your mentor, your resource, your coach and your go-to for strategies and best practices. We offer a clear path to navigate the maze of options for independent artists, offering customized distribution release strategies. We can create and execute complete marketing and promotion campaigns or provide one-on-one consulting for your release.
In 2017, independent music accounted for 13% of Spotify streaming and in 2023 the percentage doubled to 26%. Independent music now accounts for more than a quarter of all streams on Spotify.
Independent artists are the fastest-growing segment of the global music business and now more than ever, artists need the tools and knowledge on how to market and promote their music in order to build an audience.
Your unique music deserves our unique strategies. The new business of music has flattened the world. Recording, distribution, marketing, and promotion are no longer under the purview of record labels. control and leverage belong rightfully to the artist. We can help you achieve your goals.
On average, 120,000 new music tracks are added to music streaming services each day. 34.1 million new songs were released in 2022, up 12% from the previous year. Amidst the massive number of releases, 45.6 million songs had zero streams.
In the first half of 2024, independent musicians have made up just over 62% of artists with between one million and ten million on-demand streams which represents a 2% increase compared to 2023.
The best way to compete in an oversaturated, disconcertingly competitive music marketplace is to be armed with knowledge. While the barriers to recording and releasing music have fallen away, the complexities of marketing, promotion, and best practices have become more overwhelming due to the myriad of distribution and marketing options. We can evaluate your project and offer practical solutions and a plan. Contact us today!
Global streaming so far in 2024 is showing a 15% increase compared to 2023. The bottom line, streaming is still growing and impacting not only new releases but catalogue as well.
Physical music is still important and growing across every genre. Tiered offerings that target new fans to hard core fan-patrons can generate revenue that can support touring and recording.
Our work is helping independent artists succeed and that starts with an understanding of goals and objectives and a plan. We have a decade of success and have developed practical guides and tools to promote and market your music. We can help you cut through the fog and provide step-by-step solutions to what you need to know to make the most of your release. Contact us today!
Bob Divney
Bob Divney has spent three decades in the business of music and has worked in all areas from music retail to sales marketing, from music distribution to video production and from promotion to artist management. As a VP of promotion, for Warner Music’s Reprise Record and VP of Promotion/Artist Manager at The Firm. Bob currently consults artists and independent labels in the areas of marketing, distribution, sales, promotion, A&R and video production in the constantly changing music landscape.
Lisa Cristiano
Lisa has spent more than twenty-five years working in music, with a focus on radio promotion and marketing. She has built her career at large and small companies alike, including Atlantic Records, SONY BMG, Radioactive, WEA, and enjoyed a decade-long run as VP at UMG. A guiding force on the teams responsible for the breakthrough and subsequent multi-platinum success of a long list of artists including The Roots, Sublime, Live, Tool, Blink 182, Semisonic, Lisa has also worked closely with iconic acts such as The Ramones, Big Star, Big Audio Dynamite and The Talking Heads.
Bob Hathaway
Bob has been working in the Music Industry for the past 35+ years. Bob spent 20+ years at Warner Bros Records working all formats of radio on music. Bob has spent the past 10 years working with FM Music Management, managing radio campaigns and day to day activities of their bands. Bob has guided the careers of many of today’s top artists in the rock format, and is a well respected and knowledgeable person in the industry. Bob is an expert on radio, touring, and marketing strategies for bands in the current marketplace. Bob has worked with the Artist Cooperative for the past 11 years and is the VP of Active Rock Radio for them.
Larry Butler
Larry Butler has devoted his entire life to the live performance side of the music business. He played keyboards and guitar in bar bands during high school and college, which evolved into club and concert promoting, ending up as a tour manager based in Los Angeles. Those efforts led to 20+ years at Warner Bros. Records as a VP
Artist Relations, touring with a world-class roster of artists. Although the focus at WBR was to utilize touring to sell records, he coached many young artists in performance, staging and media relations.
Larry now heads up his own Did It Music in Nashville. He focuses on teaching young singer/songwriters and performers the art of becoming experienced entertainers. His most recent book, The UPDATED Singer/Songwriter Rule Book: 101 Ways To Help You Improve Your Chances Of Success, is available at Amazon in digital and print.