Larry Butler has devoted his entire life to the live performance side of the music business. He played keyboards and guitar in bar bands during high school and college, which evolved into club and concert promoting, and then tour manager for such artists as Randy Newman, Ry Cooder and Isaac Hayes. Those efforts led to 20+ years at Warner Bros. Records as VP Artist Relations. Although the focus at WBR was to utilize touring to sell records, he also coached many young artists in performance, staging and media relations.


Larry now heads up his own Did It Music ( His focus these days is consulting young singer/songwriters in the art of becoming entertainers. His most recent book is The Singer/Songwriter Boot Camp Rule Book: 101 Ways To Improve Your Chances Of Success, which is available at Amazon in digital and print.

The Trichordist

The Trichordist is a community blog for those interested in contributing to the advancement of a Sustainable and Ethical Internet for the protection of Artists Rights in the Digital Age.


MAXIMUM ALTERNATIVE Magazine is the BEST way to keep up with Modern Rock Radio and the Programmers who are on the front lines of programming trends and the Artist who are impacting culture!

DashGo | Digital Distribution

DashGo distributes to digital platforms around the world. Our catalog of 200,000+ songs and 10,000+ artists includes some of the most revered independent musicians, personalities and programs in the world.
Reach your fans.

CEG Croshal Entertainment Marketing


CEG customizes plans for each artist/clients’ specific needs and provides a wide range of marketing services to clients including: strategy consulting, facilitation of distribution agreements, radio servicing/promotion, streaming optimization (playlisting and best practices), social networking, support marketing for labels, and more.

By having an in-house marketing services company, CEG is able to offer our management clients a much broader scope of services for today’s music business, developing strategic, long-term plans to build and maintain artist brands to achieve successful, long-lasting careers.

Independent Record Pressing

Independent Record Pressing has been producing high quality vinyl out of the great state of New Jersey since 2015.